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Privacy Notice

Last Updated June 25, 2024

This Privacy Policy provides information regarding the collection, use and sharing of personal information by Whitepages, Inc. (“Whitepages”) in connection with Whitepages' websites, mobile applications, products and services that link to this Privacy Policy, including your interactions with Whitepages for online or offline customer service, sales or marketing. Whitepages is located in the United States. The records we collect, use and share are limited to within North America, and some of our products and services are limited for use only in the United States and its territories. Click here to view our Terms of Use.

If you reside in California, please click here to view the Whitepages California Privacy Notice. For California residents, the California Privacy Notice will control.

If you reside in Virginia, Colorado, Connecticut, Utah, Oregon, Texas or Montana please click here to see the applicable state-specific section below.


We collect the following categories of personal information:

(a) Contact and demographic data. We may collect your first and last name, email address, postal address, phone number, and other similar contact data. We also may collect data about you such as your age, country, and preferred language.

(b) Account credentials. We collect passwords and similar security information used for authentication and account access.

(c) Usage data. We collect usage and behavioral data about how you use our products and services. This includes, but is not limited to, data such as the search terms you enter, the pages you visit, the links you hover over and click on, and the items you purchase. We may also collect information about browsing history and websites visited prior to, and subsequent to, our websites. We may also collect data about your device such as IP address, device identifiers, and data about the network, operating system, browser, and software you use to connect to our products and services.

(d) Location data. We may collect location data derived from your IP address.

(e) Payment data. If you make a purchase, we collect data necessary to process your payment, such as your name, credit card number, and security code.

(f) Support data. If you contact Whitepages customer support, we may collect the content of your communications with Whitepages. Phone conversations or correspondence with our representatives may be monitored and recorded.

(g) Directory and public record data. Whitepages also collects and licenses data from third-parties to provide its people search and directory services. This data includes name, current and former address, phone number, possible aliases, possible relatives and associates, date of birth, email address, property records, traffic and criminal records, public records, licenses records, and permit records.

We collect and use personal information in order to provide useful products and services, including our online directory service, to you and others. We also use this data to improve the quality of those products and services, to process payments, for fraud prevention, for advertising purposes, to comply with legal requirements, and to provide customer support to our users. We also use data to verify information we have received from other sources, to help us analyze the usage and effectiveness of our products and services, and to improve our products and services. We may use data to resolve disputes and enforce our agreements, and to protect our users against fraud and abuse. We may also use data to send you communications, including promotional communications, or to serve advertising to you.

3. Do we share or sell personal information?

We share personal information with users to provide useful products and services, including our online directory service. We also share data as necessary to complete any transaction or provide any service you have requested or authorized. For example, when you provide payment data to make a purchase, we will share payment data with entities that process payment transactions and for fraud prevention.

We share data with companies working on our behalf, such as vendors we have hired to provide customer service or data analytics. We may disclose and sell data as part of a corporate transaction such as a bankruptcy, merger, acquisition, or sale of assets. We also share data when we have a good faith belief that doing so is necessary to comply with applicable law, to respond to a legal process, such as a subpoena, or to help prevent the loss of life or serious injury of anyone. Under certain circumstances, applicable law may prohibit or require us to provide you with additional notice regarding sharing of data. We may, unless legally required to provide you notice, disclose data in response to a subpoena without giving you notice. Finally, we may share data with our third-party advertisers so that they can deliver relevant online and mobile advertising to you.

4. How do we collect information?

The data we collect depends on the services and features of our products that you use. You provide some data directly, such as when you create an account, submit a search query, or contact us for support. Our servers collect information known as “log data,” that includes your IP address, the time your computer or device visited the site, the URL of the website you arrived from, and the type of device or browser you used to access the site. We and our partners also get information by recording how you use our services and whether you navigate between our services and other sites. For example, we use cookies (small text files placed on your device) and web beacons (small graphic images contained in a Web page or email) and may receive usage data from software running on your device. Our partners may use cookies, web beacons, and other technologies for similar purposes. For example, ad networks may place or recognize a cookie on a visitor's computer to understand web usage patterns of people who see advertisements and show advertising based on this combined information, including advertising for our products. Web beacons or similar technologies from third-party analytics providers may help us compile aggregated statistics about our services, and the effectiveness of our websites, promotional campaigns or other operations.

We may also obtain information about users and non-users from third party sources, including surveys or questionnaires, data licensors, public records, affiliated entities, marketing companies, and other consumers who use our products. We use this information to validate and enrich information in our databases so that we can provide and improve services to users of our products.

5. How do we protect your information?

We have implemented commercially reasonable precautions to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our best efforts, no data security measures can guarantee 100% security.

You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer/phone, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.

6. How do you access and control your personal information?

You may use your account to access, correct, or change any personal information that you have provided to us or that is associated with your account. You may also email our customer support team at

If you would like to stop receiving marketing materials messages from Whitepages, please provide us with the email address you would like to unsubscribe by mailing Please note that you may still receive account and billing notices from us, if applicable. If you would like to remove a listing associated with your identity, please refer to our FAQ for options and instructions.

RESIDENTS OF COLORADO, CONNECTICUT, MONTANA, OREGON, TEXAS, UTAH AND VIRGINIA, PLEASE NOTE: If you are a resident of one of these states, you have additional consumer privacy rights. You can review those rights and how to exercise them here.


1. What information is collected by third parties when you visit our websites?

Third parties may collect information during your visits to our websites and use of our mobile applications. Such information includes searches you perform (e.g., names searched, locations searched) and general information about you (e.g., browser type, mobile device type, unique user ID, mobile carrier, IP address, date and time of your visits, locality, pages viewed). Certain products and services may collect specific information such as your name, phone number, IP address, etc., but unless you provide specific details about yourself, information collected by such third parties will generally be limited to non-personally identifiable information.

2. How is information collected by third parties?

Third parties may collect information by using cookies, web beacons, or other technologies. A cookie is a small file that contains a unique ID tag and stores information (e.g., pages visited, information voluntarily provided). A web beacon is a small graphic file used to identify if a page has been viewed.

3. Why do these third parties collect information?

Third parties may collect information in order to (i) deliver relevant online and mobile advertising to you both on and off our sites; (ii) help us provide or analyze usage and effectiveness of our products and services; and (iii) for their own business purposes (e.g., such as to report aggregate, non-personally identifiable information about the use of their services and technologies).

4. How will they use the information they collect? Will they share it?

Collection and use of data is subject to the privacy policies of the third party companies with whom we work, such as the privacy policy of Amazon or Google.

5. How do I stop the collection and use of my information by third parties?

To exercise choices regarding information collection for purposes of relevant online advertising, click here. If you prefer not to have your data collected and analyzed by Google, you may install the Google Analytics Opt-out Browser Add-on. If you prefer to opt-out of personalized advertising from Amazon, click here.

Some browsers may allow users to automatically transmit a “Do Not track” signal to web sites and online services, but, because there is no consensus on how “Do Not track” signals should be interpreted, Whitepages currently does not alter its practices when it receives a “Do Not track” signal from a user's browser.

6. What about interest-based advertising?

We follow the Self-Regulatory Principles for Online Behavioral Advertising (about the collection and use of data for interest-based advertising) and expect third parties to comply with the disclosure and notification program specified by principles. This means that third parties collecting and using this data are asked to provide a standard icon/link in or near their advertisements that will provide you with additional data about their privacy and advertising practices, as well as with the opportunity to directly opt-out of having your information collected. To exercise choices about receiving certain interest-based advertising, click here. Whitepages is not responsible for the effectiveness of, or compliance with, any third-parties' opt-out options or programs or the accuracy of their statements regarding their programs. Please be aware that, even if you are able to opt out of certain kinds of Interest-based Advertising, you may continue to receive other types of ads. Opting out only means that those selected members should no longer deliver certain Interest-based Advertising to you but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks). Also, if your browsers are configured to reject cookies when you visit these opt-out webpages, or you subsequently erase your cookies, use a different device or web browser or use a non-browser-based method of access, your browser-based opt-out may not, or may no longer, be effective.


1. Children's privacy

Our services are not intended for children under the age of 18. We do not knowingly publish information for anyone under the age of 18. If you know of anyone under the age of 18 whose information is published through our services, or have other concerns about children's privacy, please write to Whitepages Privacy Manager, 2033 Sixth Avenue Suite #1100, Seattle, WA 98121 or contact Customer Service at

2. Changes to the Privacy Notice

Please see the date at the top of this page for information about when it was last updated. We reserve the right to update the Privacy Policy at any time without providing notice specific to you. We encourage you to periodically review this page for the latest information on our privacy practices.

3. How do you contact us?

If you have any questions about this policy, please write to Whitepages Privacy Manager, 2033 Sixth Avenue Suite #1100, Seattle, WA 98121 or contact Customer Service at

For Residents of Colorado, Connecticut, Virginia, Utah, Oregon, Texas and Montana

This portion of our Privacy Policy applies only to residents of the following states: Connecticut, Colorado, Virginia, Utah, Oregon, Texas and Montana, and applies only to the extent of any inconsistency with the information above.

We collect certain categories of personal information about you. This information is described in the “What kind of personal information do we collect?” section of our privacy policy located here.

We collect and process these categories of personal information for numerous purposes. To learn more about the purposes for collection and processing, visit the “Why do we collect personal information?” section of this privacy policy located here.

To learn more about the categories of personal information that we share with third parties, visit the “Do we share or sell personal information?” section located here.

We may share website browsing activity to online analytics, targeted advertising and website customization providers. You have the right to opt out of this disclosure of your information. You may opt out by setting a browser-level opt-out, the Global Privacy Control. You may learn how to set that signal by going to this website: You may also opt-out by emailing

We do not knowingly sell or share the personal information of minors under 16 years of age.

If you are a resident of Connecticut, Colorado, Virginia, Utah, Oregon, Texas, and Montana, you have rights regarding your personal information, including the right to opt out of the sale of personal information. To learn about these rights and how to exercise them, visit our Consumer Privacy Rights notice located here.